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Spirit of the Game Foundation (SotG)
Inspiring personal accountability and building systems that uplift everyone — through play, education, and shared responsibility.
What We Stand For
Our Mission
We inspire and empower individuals and organizations to take Personal Accountability for their Impact on the world — and to help create a new definition of winning across society.
Guiding Principles
1
Be Personally Accountable
Taking responsibility for our actions and their consequences.
2
Be Continuously Introspective
Regularly examining our thoughts, motivations, and behaviors.
3
Be Actively Non-Judgmental
Approaching others with openness and without prejudice.
4
Unpack Conflicts Calmly
Resolving disagreements through respectful dialogue.
5
Respect the Spirit of the Rules
Honoring the intention behind guidelines, not just their letter.
At SotG, we believe that transformative change begins with individual accountability. Our principles guide everything we do—from how we design our programs to how we measure impact. By embodying these values, we create spaces where genuine growth, connection, and systemic change can flourish.
Our 4 Pillars
The Spirit of the Game Foundation operates through four interconnected pillars designed to create lasting change at both individual and systemic levels.
Life Philosophy & Movement
A crowd-sourced framework for choosing a better definition of "winning," organized as a global social movement. We're redefining success beyond individual achievement to include collective well-being and positive impact.
Through community dialogues, educational resources, and grassroots organizing, we're building a movement that challenges conventional metrics of success and champions a more holistic understanding of "winning" in life.
Impact Coaching & Coalitions
Coaching/consulting programs for universities, corporations, SMEs, and startups — funding the nonprofit work while growing real capabilities.
Our specialized coaching approaches help organizations embed personal accountability into their cultures and operations. These programs create sustainable funding for our nonprofit initiatives while building a coalition of organizations committed to positive change.
NGO Programs & Grants
Youth leadership, women's empowerment, entrepreneurship, and global initiatives delivered with local partners.
We develop and fund programs that address critical social needs through the lens of personal accountability. By partnering with local organizations, we ensure our initiatives are culturally relevant and sustainable long after our direct involvement ends.
Global Impact Network
A worldwide network of "disruptors of dysfunctional systems" across nonprofit, social enterprise, business, academia, and government.
We connect change-makers across sectors and borders, facilitating knowledge exchange, resource sharing, and collaborative action. This network amplifies individual efforts and creates the collective power needed to transform entrenched systems.
These pillars work in harmony to create both immediate impact and long-term systemic change. By addressing personal growth, organizational transformation, community development, and global connection simultaneously, we create a comprehensive approach to fostering a world where everyone takes responsibility for their impact.
Programs & Formats
SotG delivers its mission through a variety of engaging, adaptable formats designed to meet diverse needs and contexts. Each program embodies our principles while addressing specific community needs.
School & Youth Workshops
60–120 minute sessions with comprehensive facilitator guides that make personal accountability accessible and engaging for young people. These workshops use play, discussion, and reflection to help youth develop critical life skills.
Our age-appropriate activities create safe spaces for young people to explore concepts like conflict resolution, respectful communication, and community responsibility.
Community Festivals
Vibrant gatherings that combine sports, arts, and environmental actions, designed to be inclusive from the ground up. These festivals create joyful spaces where diverse community members connect and collaborate.
Through structured play and creative expression, participants experience how personal accountability enhances collective well-being and community resilience.
Coach & Facilitator Training
Comprehensive train-the-trainer programs that build local capacity and ensure program continuity. We equip community leaders with the knowledge, skills, and resources they need to implement SotG programs independently.
This approach creates a multiplier effect, allowing our impact to scale sustainably while adapting to local contexts and needs.
Teams & Organizations
Transformative offsites and workshops that build trust, clarity, and shared norms within professional environments. These programs help teams move beyond superficial team-building to develop authentic connections and aligned purpose.
Participants leave with practical tools for embedding personal accountability into their organizational culture and operations.
How We Work
Our approach is collaborative, inclusive, and focused on creating sustainable impact that continues long after our direct involvement ends.
Co-design with local partners and educators
We begin by listening deeply to community needs and working closely with local partners who understand the context intimately. Together, we adapt our frameworks to address specific challenges and opportunities.
This collaborative design process ensures our programs are relevant, culturally appropriate, and aligned with community priorities.
Deliver inclusive, measurable sessions and events
Implementation focuses on creating accessible, engaging experiences where everyone can participate meaningfully. We collect qualitative and quantitative data throughout to measure impact and enable continuous improvement.
Our facilitation methods model the personal accountability we teach, creating experiential learning opportunities for participants.
Embed habits & tools; train local facilitators for continuity
Sustainability is built into everything we do. We provide practical tools participants can use immediately and train local facilitators who can continue the work independently.
This approach ensures the impact continues to grow organically within communities long after our direct involvement ends.
This methodology creates a virtuous cycle where initial programs build capacity for expanded impact, ultimately leading to self-sustaining community initiatives that embody the Spirit of the Game principles.
Progress & Leadership
Julius Barbu — Global CEO
From Regional Coordinator (SE Europe) and global onboarding/partnerships to Global CEO, Julius scales SotG's programs, coalitions, and partner network — aligning sustainability, operational excellence, and education to make impact measurable.
Under Julius's leadership, SotG has transformed from a regional initiative to a global movement with measurable impact across continents. His background in both corporate leadership and community organizing brings a unique perspective that bridges diverse stakeholder needs and creates innovative approaches to complex challenges.
Julius's vision centers on creating scalable, replicable models that empower local communities while addressing systemic issues. His commitment to transparency, continuous learning, and authentic collaboration sets the tone for the organization's culture and operations.
Highlights
30+
Global Reach
Chapters and affiliates across countries spanning six continents, creating a truly global movement
500+
Trained Facilitators
Local program leaders equipped with comprehensive training and support materials
75+
Strategic Partnerships
With schools, municipalities, NGOs, and mission-driven companies worldwide
Success Stories
The true measure of our impact lies in the transformative experiences of individuals and communities who engage with SotG programs. Here are just a few examples of how our work is creating meaningful change.
Youth Leadership in Romania
"The SotG workshop completely changed how our students approach conflict resolution. We've seen a 40% decrease in behavioral issues and a remarkable increase in student-led initiatives. The personal accountability framework gives them language and tools they can actually use in real life."
— Elena Popescu, School Principal, Bucharest
Corporate Transformation in Singapore
"What started as a one-time team offsite has evolved into a company-wide transformation. SotG's approach helped us address underlying issues in our communication and decision-making processes. Our employee engagement scores have increased by 27% and customer satisfaction has improved significantly."
— Wei Ling Chen, COO, Tech Innovation Group
Community Resilience in Kenya
"The community festival SotG helped us organize brought together groups that had been in conflict for years. Through structured play and shared environmental actions, people found common ground. Two years later, we've maintained these connections and launched three community-led initiatives that continue to thrive."
— James Mwangi, Community Organizer, Nairobi
These stories represent thousands of similar transformations happening across the globe. While each context is unique, the consistent thread is how personal accountability creates ripple effects that extend far beyond individual change to impact entire systems.
Global Impact Network
At the heart of SotG's approach is our belief in the power of connection. The Global Impact Network brings together changemakers from diverse sectors and regions who share a commitment to personal accountability and systemic transformation.
Nonprofit Leaders
Social innovators driving community-based solutions who bring grassroots insights and implementation expertise.
Business Executives
Corporate leaders committed to purpose-driven enterprise who contribute strategic thinking and resource mobilization.
Academic Partners
Researchers and educators developing evidence-based approaches who provide theoretical frameworks and rigorous evaluation.
Government Innovators
Public servants reimagining governance who help scale successful models and reform policy barriers.
Social Entrepreneurs
Founders creating market-based solutions who bring innovation and sustainable business models to social challenges.
Network members benefit from cross-sector collaboration opportunities, shared learning resources, and a global community of practice. Together, they tackle challenges no single organization or sector could address alone, creating a powerful ecosystem for transformative change.
Through regular virtual exchanges, regional gatherings, and an annual global summit, the network facilitates meaningful connection and collaboration that transcends traditional boundaries and catalyzes innovative approaches to complex challenges.
Impact Measurement
At SotG, we believe accountability begins with us. We hold ourselves to rigorous standards of transparency and continuous improvement through comprehensive impact measurement.
Individual Transformation
We measure shifts in attitudes, behaviors, and skills related to personal accountability through:
  • Pre/post assessments of key mindsets and behaviors
  • Longitudinal follow-up at 3, 6, and 12 months
  • Participant storytelling and qualitative feedback
Our data shows an average 43% increase in participants' self-reported ability to take responsibility for their actions and their impacts on others.
Organizational Change
For institutional partners, we track:
  • Changes in organizational culture metrics
  • Improvements in communication and conflict resolution
  • Implementation of accountability-based systems and processes
Partner organizations report a 38% average improvement in team cohesion and a 27% increase in collaborative problem-solving effectiveness.
Community Impact
At the community level, we examine:
  • New initiatives launched by program participants
  • Changes in community cohesion indicators
  • Sustainable adoption of SotG frameworks and tools
Communities implementing our programs show a 35% increase in citizen-led initiatives addressing local challenges.
Our commitment to rigorous measurement goes beyond accountability—it drives our learning and innovation. By understanding what works, what doesn't, and why, we continuously refine our approaches for greater impact.
We share our findings transparently with partners and the broader field, contributing to collective knowledge about effective approaches to personal accountability and systemic change. This commitment to evidence-based practice ensures that resources invested in SotG create maximum positive impact.
Get Involved
There are many ways to join the SotG movement and contribute to creating a world where personal accountability drives positive systemic change. Whether you're an individual seeking to make a difference or an organization looking to create meaningful impact, we have pathways for engagement that match your interests and capacity.
For Individuals
  • Volunteer: Contribute your skills and time to support SotG programs locally or virtually
  • Participate: Join a workshop or community festival to experience our approach firsthand
  • Facilitate: Get trained to lead SotG activities in your community or organization
  • Advocate: Help spread the message of personal accountability in your networks
Individual engagement creates ripple effects that extend far beyond your direct involvement, as you model and share these principles in your daily life.
For Organizations
  • Sponsor: Fund specific programs aligned with your organization's impact goals
  • Host: Provide space and resources for SotG events in your community
  • Partner: Co-create and implement initiatives that advance mutual objectives
  • Implement: Integrate SotG frameworks into your organizational culture and operations
Organizational partnerships create sustainable foundations for lasting change, allowing SotG approaches to reach new communities and contexts.
Whatever form your involvement takes, you'll join a global community of people committed to creating positive change through personal accountability. Together, we're redefining what it means to win—for individuals, organizations, and society as a whole.
Contact Julius to learn more about SotG
Ready to explore how SotG can support your goals or contribute to your community? Julius is available to discuss potential collaborations, answer questions, or help you find the right way to engage with our work.
Phone/WhatsApp
+40 786 931 635
Web
spiritofthegame.org
Location
Global
Julius responds to all inquiries within 48 hours and is particularly interested in connecting with potential partners who share SotG's commitment to creating positive systemic change through personal accountability. Whether you have a specific collaboration in mind or just want to learn more about our work, he welcomes your outreach.
Frequently Asked Questions
Here are answers to some common questions about Spirit of the Game Foundation and how you can engage with our work.
What makes SotG's approach unique?
While many organizations focus either on individual transformation OR systemic change, SotG bridges these approaches. We recognize that personal accountability is both an individual practice AND a catalyst for changing the systems around us. Our programs create immediate personal impact while building capacity for long-term systemic transformation.
How is SotG funded?
We operate on a hybrid model where our Impact Coaching & Coalitions work with businesses and institutions generates sustainable funding for our nonprofit programs. This is supplemented by grants, individual donations, and strategic partnerships. This diversified approach ensures our financial sustainability while maintaining integrity with our mission.
Can SotG programs be adapted for our specific context?
Absolutely! Contextual relevance is central to our approach. We work closely with local partners to adapt our frameworks to specific cultural, social, and organizational contexts. Our programs have been successfully implemented in diverse settings across 30+ countries, from rural schools to multinational corporations.
What commitment is required to partner with SotG?
Partnerships can range from one-time events to multi-year strategic collaborations. We work with each partner to design an engagement that matches their goals, capacity, and timeline. The common thread across all partnerships is a genuine commitment to personal accountability and creating positive change.
How can I bring SotG to my community?
Start by contacting Julius directly to discuss your community's needs and interests. Depending on your location, we may have existing partners nearby or can work with you to develop a tailored approach. We provide comprehensive resources and training to ensure successful implementation even in areas where we don't have a physical presence.
Still have questions? We'd love to hear from you! Reach out through our contact form or email Julius directly at julius@spiritofthegame.org.